Insights
Straight answers to the questions buyers ask before they hire a marketing agency. Written by Mahimvir Singh, founder of Nine Digital.
Buyer's guide
How to choose a digital marketing agency in India
A buyer's checklist for hiring a digital marketing agency in India: who works on your account, account ownership, spend caps, pricing structure, proof, reporting and exit terms.
Pricing guide
How much does a digital marketing agency cost in India?
What drives digital marketing agency fees in India, how retainers, percentage-of-spend and project pricing work, GST, and Nine Digital's published monthly prices per service.
AI search
What is generative engine optimisation (GEO)?
GEO explained: how ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot choose which brands to name, and the practical steps to get your business cited.
B2B
B2B demand generation for Indian companies selling abroad
How Indian B2B companies can build pipeline abroad: ICP, demand capture vs demand creation, LinkedIn and ABM, outbound, AI search and the metrics that matter.
Hospitality
How to increase direct bookings for a hotel or resort in India
Seven practical steps for Indian hotels and resorts to win more direct bookings: Google Business Profile, brand-search protection, booking-engine tracking, offers, content and AI search.
Explainer
What is an AI marketing agency?
What an AI-powered marketing agency actually does, how it differs from a traditional agency, where human judgement still matters, and questions to ask before hiring one.