B2B
B2B demand generation for Indian companies selling abroad
By Mahimvir Singh, founder of Nine Digital ·
B2B demand generation for an Indian company selling to the US, UK or UAE means two jobs at once: capturing buyers who are already searching (search ads, review sites, AI answers) and creating future demand among buyers who are not yet looking (LinkedIn content, account-based ads, outbound). Success is measured in qualified meetings and pipeline, not leads alone.
Start with the ideal customer profile
- Industry, company size, geography and the trigger that makes them buy
- The buying committee: who signs, who uses, who blocks
- One clear reason to choose you over local providers
Capture existing demand
- Search campaigns on problem, category and competitor terms in each target country
- Comparison and pricing pages that answer the questions buyers ask
- Profiles on review and directory sites your buyers use
- AI-search visibility so assistants name you for category prompts
Create future demand
- Founder and expert LinkedIn posts on a steady cadence
- LinkedIn account-based campaigns to named target accounts
- Approved outbound sequences, personalised by role
- Email nurture for everyone who has engaged
Metrics that matter
- Cost per qualified lead and per meeting
- Meetings to opportunities
- Pipeline value by channel
- Share of target accounts engaged
Where Nine Digital fits
Our B2B Demand Engine bundles LinkedIn ads, outbound, content, nurture, SEO, AI search, CRO and reporting. Founder Mahimvir Singh has led B2B marketing at Microsoft India and HP EMEA, and past clients include HP Software.
Questions
Is LinkedIn worth it for Indian B2B companies targeting the US?
Often yes, because it is one of the few places you can target by job title and company. Clicks are expensive, so tight targeting and strong lead forms matter more than volume.
See it working on your business, free for 7 days
Tell us your goal and we start with your fastest win. Founder Mahimvir Singh (about 27 years in marketing, ex-Microsoft India and HP EMEA) approves every output. You decide on day 7. Or call / WhatsApp +91 83684 06849.