Lead gen · Account-based · Your account
LinkedIn campaigns for the buying committee, not just the lead form.
Nine Digital manages lead-generation and account-based LinkedIn campaigns for B2B companies. We start with the ideal customer profile and the buying committee, then build campaigns in your own account. Content, outbound and nurture can be added through the B2B Demand Engine. The management fee is $1,350 a month.
Who it's for
- B2B companies that can name the roles and accounts they want to reach
- Teams with an offer and a lead form, and a longer sales cycle than a one-click purchase
- Founders who want LinkedIn ads now and nurture or outbound only if the lead quality justifies them
How we run it
- 01Agree the ICP, the account list and the roles on the buying committee before campaigns are built.
- 02The offer and the lead form are part of the first plan. A form that anyone can submit is not the same as a qualified conversation.
- 03Creative and targeting are reviewed by a person. We do not ask for your LinkedIn password.
- 04Standalone management includes campaign builds in your account and a readout of lead quality. CRM handoff notes say what should happen next. Building the nurture or outbound sequence is a separate service.
- 05The spend threshold is the same published rule as Meta and Google: up to $5,000 of monthly spend on LinkedIn, then 10% of additional spend. It is not a shared pool across platforms.
Every output passes founder or senior review. Your proposal states which items also need your approval. Accounts stay in your name. A quick win still depends on access, assets, tracking and that approval.
What the base fee includes
The management fee covers up to $5,000 of monthly ad spend on that platform. Above that, the fee adds 10% of the additional spend. Ad spend is paid by you to the platform. Billed quarterly. India invoices add 18% GST; international invoices are in USD with no GST. The threshold applies to LinkedIn spend only.
| Service | Scope | Per month (USD) |
|---|---|---|
| LinkedIn ads management | Management fee for lead-gen and account-based campaigns. Ad spend is paid by you directly to LinkedIn on your own ad account. Fee covers spend up to ₹2.5 L / $5k a month, then a percentage of extra spend. | $1,350 |
Optional services, priced separately
These are not part of the base fee above. Add them only if the written proposal includes them.
| Service | Scope | Per month (USD) |
|---|---|---|
| Content marketing | 8 pieces: blogs, LinkedIn founder posts and newsletters. | $1,000 |
| Email & nurture | CRM flows, 4 campaigns a month and list hygiene. | $800 |
| Outbound lead generation | ICP lead lists, approved sequences and CRM updates. | $1,300 |
| Reporting & dashboards | Live dashboard and a weekly insight note. | $400 |
List prices, billed quarterly. Combine services for 5–15% off; yearly billing takes a further 15%. India invoices add 18% GST; international invoices are in USD with no GST. The configurator shows bundle discounts and the published rounding on presets.
Questions
Why do LinkedIn campaigns take longer to judge?
The sales cycle is usually longer than ecommerce. Early numbers are lead quality and cost per lead, not closed revenue. A seven-day pilot can show the work and the first form fills. It does not prove a pipeline.
What access do you need?
Account manager access on your LinkedIn Campaign Manager account, not your personal password. Page admin is only needed if we are also posting.
How are leads qualified?
We agree the fields and the roles before launch, then review who actually filled the form. Nurture and outbound, if you want them, are optional services, priced separately.
Led by Mahimvir Singh
Around 27 years in marketing, including Microsoft India, HP EMEA and Aircel, and founder of Nine Digital since 2013. He sets the strategy. Founder or senior review checks the work. The proposal states where your approval is also required. About Nine Digital